Shure SM7B vs Audio-Technica AT2040: Performance & Price for Australian Streamers

Direct Answer/Analysis

The Shure SM7B and the Audio-Technica AT2040 are both broadcast-style dynamic microphones targeting streamers and podcasters, but they occupy vastly different positions in the market. The core difference lies in price versus performance, a classic case of diminishing returns.

The Shure SM7B, typically priced around $600 - $700 AUD, is the undisputed industry standard. It delivers a famously rich, warm, and smooth vocal tone that requires very little post-processing. Its ability to reject background noise and handle plosives (harsh 'p' and 'b' sounds) is legendary. However, its major performance quirk is its low output; it is notoriously "gain-hungry" and almost always requires a high-quality audio interface with powerful preamps or an additional inline preamp like a Cloudlifter or FetHead (an extra ~$250 AUD expense).

The Audio-Technica AT2040, sitting at an aggressive price point of $150 - $200 AUD, is the high-value challenger. It is specifically engineered to deliver a similar professional broadcast sound for a fraction of the cost. Its hypercardioid pickup pattern provides excellent side and rear noise rejection, isolating the user's voice effectively. While it doesn't possess the same deep warmth as the SM7B, it offers a clear, focused, and broadcast-ready sound right out of the box. Crucially, it is significantly easier to drive, meaning most modern entry-level audio interfaces can power it sufficiently without needing an extra inline preamp.

For the Australian streamer, the AT2040 delivers approximately 85% of the SM7B's core performance for about 25% of the total cost of a fully kitted-out SM7B setup.

Pros & Cons

Shure SM7B

• Pros:

  • Iconic Broadcast Sound: The industry-standard warm and rich vocal tone.
  • Superior Build Quality: Built like a tank; a lifetime investment.
  • Excellent Noise Rejection: Superb at isolating your voice from room noise and keyboard clicks.
  • Integrated Pop Filter & Yoke: Fantastic built-in plosive protection and mounting.

• Cons:

  • High Price (AUD): A significant financial investment for a single microphone.
  • Requires a Powerful Preamp: The added cost of an inline preamp or high-end interface is almost mandatory.
  • Bulky and Heavy: Takes up considerable space on a desk setup.

Audio-Technica AT2040

• Pros:

  • Exceptional Value: Delivers a professional sound at a budget-friendly Australian price.
  • Great Off-Axis Rejection: The hypercardioid pattern excels at rejecting background noise.
  • Easy to Drive: Works well with most entry-level to mid-range XLR interfaces.
  • Clean, Focused Sound: Produces a clear, podcast-ready vocal tone.

• Cons:

  • Less "Warmth" than the SM7B: Lacks the deep, low-mid richness of its premium competitor.
  • Build is Good, Not Legendary: Solid construction, but doesn't feel as indestructible as the Shure.
  • More Sensitive to Sibilance: May require a de-esser in post-production for some voices.

Verdict

For the vast majority of new and intermediate Australian streamers, the Audio-Technica AT2040 is the definitive choice. The value proposition is simply unbeatable. It provides a genuinely professional, stream-ready sound that will elevate any broadcast without requiring the massive financial outlay of the SM7B and its necessary accessories. The money saved can be better invested in other critical streaming gear like lighting or a better camera.

The Shure SM7B remains the gold standard for a reason, and it's the right choice for established professionals or creators for whom budget is not the primary concern. If you are aiming for the absolute best, have the proper amplification, and want the exact piece of gear used on countless top-tier podcasts and streams, the SM7B will not disappoint. It is an end-game microphone, but for most, the AT2040 is more than enough to win the game.